1. New marketing tool gets “positive feedback” from EU farmers

    · By Debra · Posted in News

    Copa-Cogeca has given its backing to a new online tool which it says will help farmers across Europe become better at marketing their produce. Commenting at Expo Milano on the online Farm Inc project, Copa vice-president, Maira Dzelzkaleja (pictured above), said her organisation had received “positive feedback” on the project, including from national governments and…

    Read more: New marketing tool gets “positive feedback” from EU farmers
  2. 5 Ways to Enjoy Your Pork Pie

    · By Debra · Posted in News

    Pork Pies have been around for centuries – in fact the first recorded recipe for a pork pie was 1390 in the kitchen of the Court of King Richard and today’s pork pie is still a direct descendent of the medieval pie tradition. More recently the pork pie has been elevated from a furtive snack…

    Read more: 5 Ways to Enjoy Your Pork Pie
  3. What’s the formula for the perfect bacon sandwich?

    · By Debra · Posted in News

    The people have spoken. The nation’s favourite bacon butty recipe is – drum roll, please – white un-toasted sliced bread, smoked bacon and brown sauce. Shockingly, butter doesn’t get a look-in. The research found that although 25 per cent of Brits prefer their bacon sandwiched between white bread slices, 21 per cent would rather have…

    Read more: What’s the formula for the perfect bacon sandwich?
  4. Pork campaign ‘pulls’ it off

    · By Debra · Posted in News

    The recent pulled pork marketing campaign led by AHDB Pork showed incremental sales of fresh pork, including added value pork products, of £7.8 million as a direct result of the initiative’s first phase, according to figures from independent research company Kantar Worldpanel. It’s estimated that £7.18 of additional sales were generated for every £1 spend…

    Read more: Pork campaign ‘pulls’ it off